Vision
“To be a leading organization reputed for its quality products, services and business practices”.

Mission
“To adopt state of the art technology and processes through innovation and continual improvement and application of the best corporate practices that are eco-friendly, sustainable, customer and employee-oriented, socially responsible and trustworthy”.

For a period spanning over 32 years, Penden Cement Authority Ltd has ostentatiously served as the base, the foundation of Bhutan firmly set in steering the country through its infrastructural needs during the crucial industrialization and development phase.

Since its inception, PCAL has not looked back, embarking on a journey to continuously move from strength to strength with constant impetus in research and development, focus on new mining opportunities and other diverse enterprising avenues for the betterment of the company.

In recalling the yesteryears, Penden Cement Authority was constituted as an undertaking of the Royal Government of Bhutan under the Royal Charter, in 1974. With technical and financial assistance provided by the Government of India (GoI), the initial works on raw material investigation was taken up by the Geological Survey of India (GSI) and the detailed investigation for setting up the cement plant was handled by the Cement Corporation of India (CCI).

In 1977, the process of setting-up of a 300 TPD plant began at Gomtu and commercial production started in 1981. The Plant was officially inaugurated by Her Royal Highness Ashi Kesang Wangmo Wangchuck on 5th February 1982. His Royal Highness Prince Namgyel Wangchuck, the then Minister of Trade & Industry was the first Chairman and Mr. V.B. Rangnekar the Chief Executive Officer of PCAL.

TECHNOLOGY:
The best dry-process technology available then was introduced in PCAL by ACC-Vicker-Babcock Ltd for the 300 TPD plant.

As new processes of cement manufacture came into being, time called for more advanced technological up-gradation with full automation of the plant. So, in 1994, new plant machinery design, control system with special emphasis on environmental conservation and management, was installed enhancing the production capacity of the plant to 800 TPD.

The plant was further optimized to a clinker production capacity of 1000 TPD in the year 2002 by adopting the improved technology and control system with minimum investment. In 2004, with concept of the introduction of blended cement by using industrial wastes such as slag and fly-ash, the capacity of cement production was further enhanced to 1650 TPD.

The technological knowledge of leading cement plant machinery manufacturers in the Indian sub-continent like M/S Fuller India Ltd, and ACC-RCD, Thane, along with the latest advancement in Computerized Programmable Logic Systems (PLC) from Siemens has helped PCAL achieve new heights of automated cement manufacture in the region.

Accordingly, environmental preservation and management as top priority on the agenda, in 1983, through the DANIDA Grant under Royal Government of Bhutan assistance, reduction drive in air pollution program, was executed by installing additional pollution control equipment and process optimization by which the plant production capacity was enhanced by 30%.

MARKETING:
The aggressive marketing strategy adopted by the company over the years for products has earned it a pre-eminent position in the cement trade in this region. Markets were developed and distribution channels established over a radius of 500 km. Its network of agents in Bhutan and registered free sales agents/distributors/stockists in Indian retail markets has made PCAL widely and easily available. Institutional sales are, however, still directly dealt by the company. The results have led to an all-round growth of the company making PCAL a major player in the cement market not only in Bhutan, but also in the neighboring India.

Of late, in keeping with the dynamic global market scenario and compounded with mushrooming of new cement plants, have created a competitive market not only in Bhutan, but also in India. Subsidized cement plants around the north eastern region of India threatened to usurp the market, but aggressive marketing and sales distribution has consolidated the market share PCAL had around North East India.

The longevity of the company with seasoned and highly experienced human-capital has also helped the company to establish firmly its competitive advantage over other competitors in the region.

The construction boom in Bhutan with mega hydropower projects coming up around the country has strengthened the Bhutanese market, besides the regular market.

During the initial stages, the primary product of PCAL was Ordinary Portland Cement of 33 Grade and 43 Grade. A growing market demand made it clear that PCAL will have to enter into the arena of producing blended cement of fly-ash and slag base, which is widely used in building hydro project dams and mass concrete structures.

PCAL has a wide array of products such as Portland Slag Cement, Portland Pozzolana Cement along with Ordinary Portland Cement 33 and 43 grades. Furthermore, PCAL is also technically geared to produce special types of cement for user-specific application for institutional and bulk buyers/consumers.

Today, PCAL has begun industrial production of dolomite cement branded as DoloCem. Already around 30 tons have been bagged and dispatched. To promote this new brand cement, the company will initiate discussion with various stakeholders and few promotional events organized at an appropriate time.
Although PCAL has two captive mines in the vicinity which has been a source of high grade limestone, sandstone, clay and iron ore, however, with gradual depletion in the reserve over the years, the company is now constantly exploring for prospecting of more mining opportunities preferably closer to the plant area to meet the ever growing demand of raw materials.

Other raw material inputs come from Eastern Bhutan like high calorie and low sulphur coal from Samdrup Jongkhar while gypsum is sourced from Pema Gatshel. All of these together assure the quality of cement produced is always remains at the high standard which has been consistent all through the years.

Quality control is the primary target of PCAL and has a dedicated and professional Quality Control Unit instrumental in ensuring the quality of cement that meets and exceeds the most demanding and stringent standard in any part of the globe. PCAL has been given the accreditation of the four categories of cement by the Bureau of Indian Standard (BIS). The Quality Control Unit is well equipped and strictly maintains the quality standard specified by the BIS.

The main Quality Policy of the company is to comply with the requirement of customers to their satisfaction and continually improve the effectiveness of Quality Management System. The Quality Objectives of PCAL are to enhance customers’ satisfaction by supplying consistent quality of cement and effecting deliveries just-in- time.

It’s also to improve productivity by way of upgrading technology, optimum utilization of available resources, proper upkeep of equipment and enhancing the competence of personnel through continual training and involvement of employees to nurture and develop quality culture in the unit.